Challenges

Our Approach

Results

Challenges

Our Approach

Results

Revolutionizing Hotel Marketing

Revolutionizing Hotel Marketing

Revolutionizing Hotel Marketing

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challenges in hotels

Intense Competition

Razor-thin profit margins and formidable challengers like Airbnb and VRBO.

Brand Recognition

Difficulty in differentiating and competing for independent hotels.

OTA Dependence

Get inspired by blogs, job openings, events and more.


Our Approach

1

1

Brand Development

Creating a recognizable, cohesive brand presence across all channels.

Creating a recognizable, cohesive brand presence across all channels.

Creating a recognizable, cohesive brand presence across all channels.

2

2

Website Redesign

Launched a growth-driven site to reduce OTA reliance.

Launched a growth-driven site to reduce OTA reliance.

Launched a growth-driven site to reduce OTA reliance.

3

3

Integrated Marketing

Combined traditional and digital initiatives for a unified strategy.

Combined traditional and digital initiatives for a unified strategy.

Combined traditional and digital initiatives for a unified strategy.

Innovative Solutions

Brand Guidelines

Implemented consistent brand identity across all platforms.

Review Program

Leveraged positive reviews as a powerful marketing tool.

Loyalty Program

Encouraged referrals through customer incentives.

Data-Driven Approach

1

1

Robust Analytics

Installed tracking tools to monitor customer interactions from first touchpoint.

Installed tracking tools to monitor customer interactions from first touchpoint.

Installed tracking tools to monitor customer interactions from first touchpoint.

2

2

Persona Building

Analyzed guest data to create accurate buyer personas.

Analyzed guest data to create accurate buyer personas.

Analyzed guest data to create accurate buyer personas.

3

3

Targeted Marketing

Used insights to direct marketing efforts more accurately.

Used insights to direct marketing efforts more accurately.

Used insights to direct marketing efforts more accurately.

Possible Results

Taproom Sales

20%

increase in 6 months.

Website Traffic

600%

increase in 6 months.

Google Maps Views

300%

increase in 3 months.

Social Media Engagement

25%

increase month-over-month

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© 2024 Prismark - ALL RIGHTS RESERVED.

© 2024 Prismark - All rights reserved.